SchoolAdvancement (TM) Helping Schools Advance Toward Their Vision

MARKETING

Click here for this week's free marketing tip, Marketing Matters ^(SM)!

ENROLLMENT

Click here to find out more about BASICS - a FREE TOOL to help bring more students into your school! Enrollment Estimators (TM) are now available for the 12-13 school year!!

DEVELOPMENT

Development Development

A monthly article to help you form a development mindset from a fundraising one. Click here for this month's artilcle!. If you're already developed in Development, and want to advance toward an Advancement mindset, check out Advancementality:. Every week, a new post is made to advance your ability to attain an attitude necessary for Advancement.

PRESENTATIONS

Access to presentations given throughout the year can be found here!

* "Miracle Marketing" - For those in the Diocese of Harrisburg, click here to view or download the presentation. For those in the Diocese of Buffalo, click here to view or download the presentation.

* "Retention: The First Step To Growing Your Enrollment"

For those in the Diocese of Harrisburg, click here to download handouts from the presentation.

For those that attendend the NYSCIRS Conference in Albany, click here to download handouts from the presentation.

For those that attended the Alliance of Catholic Schools of Lancaster County, click here to download handouts from the presentation.

For those that attended the West Virginia Christian Education Association Conference, click here to download handouts from the presentation.

3 Questions to Think About During the Christmas Season - OK, 5 Questions

Why 5? Simply because 3 leads to 4 leads to 5 - and it's the fifth element that's necessary to complete the system. When you come back to school after the Christmas break, you'll begin budget planning for next year, and you'll need to take into consideration factors like delinquent tuition, projected enrollment, next year's tuition, teacher salaries and benefits, and how all these things will impact your marketing.

Since I'm sure you have lots to do for the remainder of Advent to prepare for Christmas, here they are:

Are you capturing all your tuition revenue?

Is your enrollment increasing?

Are you effectively engaging individuals outside your school community, evidenced by increasing gifts and contributions to your school (Note: NOT fundraiser income)?

Are you willing to commit resources to an engaging and interactive Web presence?

Are you creating a community of learners consisting of both parents and students, offering each a positive and life-changing experience?

And here's a bonus question: 5.5: Do you believe that all these items impact each other?

In 2011, this will become "The SchoolAdvancement Creed"

If you've answered "No" to questions 1 through 5, your school isn't advancing - it could be either stagnant or regressing. In nature, stagnation breed all kinds of strange things. In the Dead Sea, salt levels rise, and nothing can live there; stagnant water attracts mosquitoes which carry diseases; and stagnant moisture and airflow create situations where mold grows. We won't even discuss regression.

Let's all continue to pray for one another, our schools, our children and our parents. May the Holy Spirit overshadow us, lead us through the unknown, and inspire our leadership so that all we do builds the Kingdom of God.

May your Christmas be blessed!!