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Enrollment Essentials

Updated 11.27.11

MARKETING

Click here for this week's free marketing tip, Marketing Matters ^(SM)!

ENROLLMENT

Click here to find out more about BASICS - a FREE TOOL to help bring more students into your school! Enrollment Estimators (TM) are now available for the 12-13 school year!!

DEVELOPMENT

Development Development

A monthly article to help you form a development mindset from a fundraising one. Click here for this month's artilcle!. If you're already developed in Development, and want to advance toward an Advancement mindset, check out Advancementality:. Every week, a new post is made to advance your ability to attain an attitude necessary for Advancement.

PRESENTATIONS

Access to presentations given throughout the year can be found here!

* "Miracle Marketing" - For those in the Diocese of Harrisburg, click here to view or download the presentation. For those in the Diocese of Buffalo, click here to view or download the presentation.

* "Retention: The First Step To Growing Your Enrollment"

For those in the Diocese of Harrisburg, click here to download handouts from the presentation.

For those that attendend the NYSCIRS Conference in Albany, click here to download handouts from the presentation.

For those that attended the Alliance of Catholic Schools of Lancaster County, click here to download handouts from the presentation.

For those that attended the West Virginia Christian Education Association Conference, click here to download handouts from the presentation.

Cell Phones Keep You In Contact

Summer is when most parents with small children that change jobs do so. If they can delay a job relocation until the summer when school is out, it makes for an easier transition. Fiscal years end at the end of June, so most companies will want their employees to start fresh on July 1. Relocated parents look for schools around this time as well. Is your school's office running a full speed around this time, so that prospective new parents will be able to meet with principals for a tour of the school?

If your answer is anything less than a resounding "yes," you might want to consider purchasing a rechargeable cell phone that the principal can carry with him or her. This number can be used on collateral that are produced for use during the summer. This is the ONLY thing that this number is used for. That way, when the phone rings, the principal knows this is a prospective parent...and that's a phone call no one wants to miss.

© Michael V. Ziemski, SchoolAdvancement, 2008 (Original Publication Date: 20080630)

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