Create a Compelling Vision

      I'll bet your school has a Mission Statement

     I'll bet your school has it posted somewhere near the front door or near the school's office.

     Chances are people walk right past it.

     Your Mission Statement should be short enough so that it can be memorized by every person that is currently involved with your school (from the principal to the office secretary, from the teachers to the custodian).  But if you tell someone your mission statement when they ask you about your school, and then they're interested to know more, what do you tell them?

     You tell them your Vision Statement.  THIS is what will bring people to your school (and when they come, your school better be able to knock their socks off to the point that they WANT their children to be there!).

     You can publish your Vision Statement - in fact, rather than a Vision Statement, consider publishing a "Vision Narrative" of what the kind of experience you'd like your parents to have.  Once you do that, you'll be able to share that vision with the rest of the school.

     Want to see a vision narrative?  Drop an email to MikeZ@schooladvancement.com and type "Vision Narrative" in the subject box.  As you prepare for the 2008-2009 school year, it might be the tool you need to bring more students to your school.

© Michael V. Ziemski, SchoolAdvancement, 2008 (Original Publication Date: 20080407)