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We use a cost-based tuition/need-based aid model

You recently made a presentation

I was hired as a teacher

Schools used to say that if

Do you have any suggestions to help

Why should all my parents be on my tuition management system?

How does development drive enrollment?

Why don't you have fundraising

MARKETING

Click here for this week's free marketing tip, Marketing Matters ^(SM)!

ENROLLMENT

Click here to find out more about BASICS - a FREE TOOL to help bring more students into your school! Enrollment Estimators (TM) are now available for the 12-13 school year!!

DEVELOPMENT

Development Development

A monthly article to help you form a development mindset from a fundraising one. Click here for this month's artilcle!. If you're already developed in Development, and want to advance toward an Advancement mindset, check out Advancementality. Every week, a new post is made to advance your ability to attain an attitude necessary for Advancement.

PRESENTATIONS

Access to presentations given throughout the year can be found here!

* "Miracle Marketing" - For those in the Diocese of Harrisburg, click here to view or download the presentation. For those in the Diocese of Buffalo, click here to view or download the presentation.

* "Retention: The First Step To Growing Your Enrollment"

For those in the Diocese of Harrisburg, click here to download handouts from the presentation.

For those that attendend the NYSCIRS Conference in Albany, click here to download handouts from the presentation.

For those that attended the Alliance of Catholic Schools of Lancaster County, click here to download handouts from the presentation.

For those that attended the West Virginia Christian Education Association Conference, click here to download handouts from the presentation.

For those that attended the Principals' meeting in the Diocese of Altoona-Johnstown, click here to download handouts from the presentation.

For those that attended the meeting at St. Amelia School in Tonawanda, NY, click here to download handouts from the presentation.

Dear Mike Z:

Sometimes I receive questions from school advancement individuals, and I am happy to offer my opinion regarding their question. Sometimes, though, in the spirit of the classroom, that answer may be able to help others that have the same question. Questions that fit this bill will be posted here, along with an answer, advice, suggestion or opinion. You'll note that the question is a link - click it for the answer/advice/suggestion/opinion associated with that question.

If you have a question, send it to mikez@schooladvancement.com. In that same spirit, if you would like to discuss those opinions with other Advancement professionals, register for and participate in the eCommunity here at SchoolAdvancement.com.

"We use a cost-based tuition/need-based aid model in our school. Originally, the tuition was supposed to be based on the cost of education without any additional fees. From a marketing standpoint, is it better to increase the tuition, or keep the tuition steady and add a development fee or service fee?"

"You recently made a presentation at my school that made me uncomfortable. How can you say that children are not our customers when they benefit from the education that they receive in our school?"

"I was hired as a teacher, since that's what I was trained to do. I don't want to have to deal with all this other stuff that doesn't have to do with what goes on outside the classroom. I have enough to do to make sure my students achieve to their potential."

"Schools used to say that if they have under 100 students, they're in danger of closing, but now I'm seeing schools with over 200 students that are closing. Why is that happening?"

"Do you have any suggestions to help our inner city schools? These schools have representation from low socioeconomic groups that have difficulty paying, transient workers with varied ethnic backgrounds, or minority students that are from the surrounding areas but are not a part of the parish. How can these schools survive today?"

"Why should all my parents be on my tuition management system?"

"How does development drive enrollment? The other aspects of your DREAM model make sense, but I'm having difficulty understanding this one."

"Why don't you have fundraising ideas on your Web site? We're a small school and are in need of new fundraising ideas since ones we've been holding simply aren't generating revenue they once did."

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