Double Your Enrollment
Let's see a show of hands...how many of you would like to double the enrollment at your school? That's pretty close to all of you.
You know that it can be done...in just one year.
And that's where people start to laugh.
But remember that your best marketing strategy to benefit your school is Positive Word of Mouth Marketing. It's also the least expensive.
So while you're preparing to give students their summer math and reading assignments, here's an assignment you NEED to give to your parents. Each one of them has to recruit one family for your school.
How do they do that? Well, ask them to identify ONE THING that they think makes your school a remarkable place to be. If they think it's remarkable, and have friends whose children go to the local public school, their friends may think that quality is also remarkable, and try it out. Who knows? That prospective parent may be having difficulty with the child's teacher, the school might be becoming less and less safe in their opinion, and, as we see in many news stories today, may be moving to teach subjects that aren't in line with their values.
The upside is that if EVERYONE completes the assignment successfully, tuition may be cut in half. If you have 12 children in every classroom, and 12 more children come in to each classroom, you won't have to hire any additional teachers.
OK, let's be a little more realistic - say 20% of the parents successfully complete their assignment. If you have 150 students, you may get around 30 more students, which brings your school to 180 students. Do the same thing next year and you're above 200. If that happens, you may even choose to give those evangelizing parents a $100 incentive on their child's tuition.
Your school's marketing efforts will help to fill your Kindergarten classroom, but this would be a way to fill more of those empty desks in the upper grades.
© Michael V. Ziemski, SchoolAdvancement, 2010 (Original Publication Date: 20100524)
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