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Get Ready

     Since you're preparing so many things on this final day of Advent, and since many of us begin the Christmas Season with dinner this evening or Mass at Midnight, today's Marketing Matter is a simple one - get ready.

     We spent Advent preparing for Christmas.  The Christmas break is indeed the time to reconnect with family and friends...but it's also important to take some time to prepare for the coming year, rather than just wrap up the current year.  When January starts, Catholic Schools Week comes up fast, so take some time to open the calendar and plot some milestones.  If you haven't found this out yet, you'll discover that marketing is a year-round activity, so while it's important to rest, you can never stop.

     There's an adage in the sales world - "If a shark stops swimming, it dies."  Even Jesus told us to "Be alert," since we do not know the hour of His return.  As we celebrate his first coming tomorrow, let us be ever mindful that we can be called to meet Him at any point in time, so make the most of the time God has given to us.

     Merry Christmas!

© Michael V. Ziemski, SchoolAdvancement, 2007 (Original Publication Date: 12/24/07)

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