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Updated 11.27.11

MARKETING

Click here for this week's free marketing tip, Marketing Matters ^(SM)!

ENROLLMENT

Click here to find out more about BASICS - a FREE TOOL to help bring more students into your school! Enrollment Estimators (TM) are now available for the 12-13 school year!!

DEVELOPMENT

Development Development

A monthly article to help you form a development mindset from a fundraising one. Click here for this month's artilcle!. If you're already developed in Development, and want to advance toward an Advancement mindset, check out Advancementality:. Every week, a new post is made to advance your ability to attain an attitude necessary for Advancement.

PRESENTATIONS

Access to presentations given throughout the year can be found here!

* "Miracle Marketing" - For those in the Diocese of Harrisburg, click here to view or download the presentation. For those in the Diocese of Buffalo, click here to view or download the presentation.

* "Retention: The First Step To Growing Your Enrollment"

For those in the Diocese of Harrisburg, click here to download handouts from the presentation.

For those that attendend the NYSCIRS Conference in Albany, click here to download handouts from the presentation.

For those that attended the Alliance of Catholic Schools of Lancaster County, click here to download handouts from the presentation.

For those that attended the West Virginia Christian Education Association Conference, click here to download handouts from the presentation.

If I've Told You Once...

...I've told you a thousand times!!

Remember when our parents said that to us? They were our first teachers - in so many ways...even regarding the basic principles of Marketing! Bill Cosby displays it very well in one of his monologues, showing a parent's first instructional sentences to their children -

"No...no...no..no..no.no.no.nononono. NO!!"

and

"Come here....come here...come here..come here..come here.come herecomeherecomehere. COME HERE!"

Our parents, therefore, provide us with this week's marketing tip.

Convey the message about the remarkable place your school is, along with the remarkable things that happen there ....then say it again...and again...and again..and again.and again.and again.andagainandagainandAGAIN!

Here's a good rule of thumb - when you begin to tire of saying the same thing about your school over and over and over again, it's probably about that time that someone is just starting to get the message that causes them to have a change of mindset a little further down the road, and decides to visit your school's Web site.

© Michael V. Ziemski, SchoolAdvancement, 2010 (Original Publication Date: 20051107)

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