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Enrollment Essentials

Updated 11.27.11

MARKETING

Click here for this week's free marketing tip, Marketing Matters ^(SM)!

ENROLLMENT

Click here to find out more about BASICS - a FREE TOOL to help bring more students into your school! Enrollment Estimators (TM) are now available for the 12-13 school year!!

DEVELOPMENT

Development Development

A monthly article to help you form a development mindset from a fundraising one. Click here for this month's artilcle!. If you're already developed in Development, and want to advance toward an Advancement mindset, check out Advancementality:. Every week, a new post is made to advance your ability to attain an attitude necessary for Advancement.

PRESENTATIONS

Access to presentations given throughout the year can be found here!

* "Miracle Marketing" - For those in the Diocese of Harrisburg, click here to view or download the presentation. For those in the Diocese of Buffalo, click here to view or download the presentation.

* "Retention: The First Step To Growing Your Enrollment"

For those in the Diocese of Harrisburg, click here to download handouts from the presentation.

For those that attendend the NYSCIRS Conference in Albany, click here to download handouts from the presentation.

For those that attended the Alliance of Catholic Schools of Lancaster County, click here to download handouts from the presentation.

For those that attended the West Virginia Christian Education Association Conference, click here to download handouts from the presentation.

Meet the Parents - Part II

This week's "Marketing Matter" comes from Dr. Joseph Dreliszak, Principal of St. John the Baptist School in Scottdale, PA:

"Dr. Dre" set up meetings with several parents that were receiving financial aid, yet whose aid application showed they were not in need of as much financial aid as they were receiving. Full-tuition was broken down into a daily rate, and further, into an hourly rate, at which point was shown to be less expensive than daycare. If there was a hardship, then the family would receive the necessary financial aid in order to help ease their burden.

Dr. Dreliszak explained that once the parents saw what value they were receiving, and could compare costs to something they were familiar with, they were open to the realization that need-based aid is a matter of justice.

It's scriptural as well: "Much will be required from everyone to whom much has been given. But even more will be demanded from the one to whom much has been entrusted." (Luke 12:48)

Being entrusted with the leadership of a Catholic school requires bold steps such as this today...and you can't develop a relationship with parents just by sending invoices to them.

© Michael V. Ziemski, SchoolAdvancement, 2008 (Original Publication Date: 20080707)

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