Marketing Matters (SM)
Why "Marketing Matters?" Because these are, and it does!! Marketing Matters are presented using an educational marketing approach, since good marketing is like good education for educated individuals. Exposure to many ideas and viewpoints assumes the learner has a basic understanding of facts and the ability to apply them, but the student must also be able to discover and analyze current research from myriad sources, evaluate its validity, and synthesize new knowledge. Also, it's that idea that pops up "out of nowhere" that creates a condition of "epiphanicity" (SM) (a.k.a., the "aha" moment), and foments creative solutions to persistent problems.
Each Monday, a new "tip" will be published so that you can check it on Tuesday (and reserve Monday to handle all those things that happened over the weekend). Sign up for the eCommunity, and a preview will be emailed to you. Check the index below for the latest tip, and scan the topics to the left for a new idea you might not have noticed or thought about before. Combine your check time with your mid-morning beverage of choice. Newest additions are listed first; all Marketing Matters are listed alphabetically in the navigation pane to the left.
20110627 - NEW!! - The Difference Between Poor and Broke
20110620 - Redundant...or Reinforcement
20110613 - Smiling & Engaged Children, or Buildings & Empty Classrooms
20110606 - Summer Vacation: The Latest Oxymoron
20110530 - Teach Your Parents Well
20110523 - The Power of "Only"
20110516 - Say It in Seven Words or Less
20110509 - Marketing to Multiple Audiences
20110502 -
The ABCDE's of Marketing
20110425 - Now You Need a Mobile Web Site!
20110418 -
Do Not Contact: What the Anti-Spam Act Means
20110411 - If You Don't Talk About Yourself...
20110404 - The Five Rules of Marketing
20110328 - 10 Ways to Market Your School Online - Part 5 of 5
20110321 - 10 Ways to Market Your School Online - Part 4 of 5
20110314 - 10 Ways to Market Your School Online - Part 3 of 5
20110307 - 10 Ways to Market Your School Online - Part 2 of 5
20110228 -
10 Ways to Market Your School Online - Part 1 of 5
20110221 - What's In It For Your Parents?
20110214 - One Great Idea...
20110207 - Where Do You Put Marketing Materials For Your School?
20110131 - It's Twitter Time!
20110124 - How to Snag a Picutre From the Internet
20110117 - Welcome to Duality
20110110 - Remarkable Ideas that Raise Money
20110103 -
10 Pages Every Web Site Should Have
20101227 - What I've Learned This Year - 2010
20101220 - 3 Questions to Think About During the Christmas Season - OK...5 Questions
20101213 - Planning For Catholic Schools Week
20101206 - Email Writing Tips
20101129 - 7 Essential eNewsletter Groups
20101122 - Is Your eNewsetter Mobile-Ready?
20101115 -
The Goal of Marketing is NOT to Increase Enrollment
20101108 -
Put the System in Place
20101101 - eNewsletter Groups
20101025 - If I've Told You Once...
20101018 - Budget and Envelope
20101011 - An Enrollment Director's Job Description
20101004 - Get Acquainted Day
20100927 - Lead With Your Strengths
20100920 - We Are Not Alone
20100913 - Is Your School a "Family"...or a "Community?"
20100906 -Do You Want to Build Your School's Enrollment? - Part 2
20100830 - Do You Want to Build Your School's Enrollment?
20100823 - How Many Messages Does It Take...Part 2
20100816 - Do the Math
20100809 - Wisdom, Serenity, Chaos and Timing
20100802 - Good To Great Revisited
20100726 - Enroll, Apply, Register - It's All the Same, Right?
20100719 - Baby Steps Marketing - Step 3
20100712 - Baby Steps Marketing - Step 2
20100705 - Baby Steps Marketing - Step 1
20100628 - Festivals and Parades
20100621 - You Can't Always Get What You Want
20100614 - The Three "R"s of a Faith-Based School
20100607 - Double Your Enrollment - Part 2
20100531 - "Learning Curves" Sessions for Prospective Parents
20100524 - Double Your Enrollment
20100517 - If a Picture Paints a Thousand Words...
20100510 - Stick It
20100503 - Word of Mouth Marketing - Part 2
20100426 - Mission, Vision and Case: Three Statements For You to Review
20100419 - Change or DIE - Part 2
20100412 - Change or DIE
20100405 - Market Your School and Raise Funds at the Same Time
20100329 - Metadata for Your School's Web Site
20100322 - March Madness
20100315 - 22 Immutable Laws of Marketing
20100308 - The Lesson of the Fig Tree
20100301 - Attend!
20100222 - Feeling Overwhelmed?
20100215 - Think Fast
20100208 - Marketing is a Medium-term Strategy
20100201 - 6 Myths of Creativity AND The Hardball Mindset
20100125 - Remember My Name
20100118 - I Have a DREAM
20100111 - Creativity = Connecting Two Unconnected Ideas
20100104 - Don't Knock the Competition
20091228 -
What I've Learned This Year - 2009
20091221 -
"It's How Much? You've Got to Be Kidding!"
20091214 - What Are You Doing Christmas Eve?
20091207 - Gonna Write a Little Letter, Gonna Mail it to My Local...
20091130 - Happy New Year!
20091123 - THANKS!
20091116 - RUA Fan?
20091109 - What's the Difference
20091102 - Fish Where the Fish Are
20091026 - Your School's Target Market and Segment Differentiation
20091019 - Connections for 21st Century Marketing
20091012 - Email Marketing
20091005 - Lord, Give Me a Sign!
20090928 - Speak!
20090921 - Slogans and Tag Lines
20090914 - Use a CREATIVE Hook
20090907 -
To Catch Many Fish, You Need a Big Net
20090831 -
Create an Advancement Council
20090824 - Creating a Marketing Plan - Summary
20090817 - Creating a Marketing Plan - Part 12 of 12
20090810 - Creating a Marketing Plan - Part 11 of 12
20090803 - Creating a Marketing Plan - Part 10 of 12
20090727 - Creating a Marketing Plan - Part 9 of 12
20090720 - Creating a Marketing Plan - Part 8 of 12
20090713 - Creating a Marketing Plan - Part 7 of 12
20090706 - Creating a Marketing Plan - Part 6 of 12
20090629 - Creating a Marketing Plan - Part 5 of 12
20090622 - Creating a Marketing Plan - Part 4 of 12
20090615 - Creating a Marketing Plan - Part 3 of 12
20090608 - Creating a Marketing Plan - Part 2 of 12
20090601 - Creating a Marketing Plan - Part 1 of 12
20090525 - Are You a School, an Academy or an Institute?
20090518 - Where Two or Three Are Gathered...
20090511 - "I'm In! Are You?"
20090504 - Remember Your Audience
20090427 - Budgeting to Include the Poor
20090420 - 10 Exposures
20090413 - Market Pricing
20090406 - Say Goodbye to Discounts
20090330 - The Dip - Part 3: What Business Are You In?
20090323 - The Dip - Part 2: If It's Worth Doing, There's Probably a Dip
20090316 - The Dip - Part 1: The Biggest Mistake They Made in School
20090309 - Think Outside...and Inside
20090302 - Create Urgency with ONLY
20090223 - Who's on Your Mailing List?
20090216 - Hang it Up!
20090209 - Marketing IS Education IS Evangelization
20090202 - What Do You Do First?
20090126 - Celebrate Catholic Schools - Part II
20090119 - May the "Fours" be With You
20090112 - Strategic Budgeting
20090105 - Re-Energize Your School For 2009
20081229 - What I've Learned This Year - 2008
20081222 - Go Tell It on the Mountain
20081215 - Come to the Manger
20081208 - My Christmas Card To You
20081201 - Do You Hear What I Hear?
20081124 - Your Web Site
20081117 - "Now Is The Acceptable Time"
20081110 - "Systemicity"
20081103 - Do It Again
20081027 - Free Samples - Part II
20081020 - Estimate Next Year's Enrollment - NOW!
20081013 - Open House Timing
20081006 - The NEWS About Your School
20080929 - Who is "The Diocese?"
20080922 - Picture Your School...
20080915 - Start an E-Newsletter This Year
20080908 - How Many Messages Does It Take...
20080901 - The 100 Child March
20080825 - You're Asking For it!
20080818 - Everything in Moderation - Part II
20080811 - Change Means More Change
20080804 - It's Time to Start Thinking About Change
20080728 - Expect Great Things
20080721 - Everything in Moderation
20080714 - X Marks the Spot
20080707 - Meet the Parents - Part II
20080630 - Cell Phones Keep You In Contact
20080623 - Generational vs. Lifestyle
20080616 - Make Your School Market Itself
20080609 - The Difference Between Sales and Development
20080602 - $100
20080526 - Memorial Day - A Day That's Poorly Utilized
20080519 - Leadership vs. Faith, Hope and Love
20080512 - Don't Confuse Enrollment With Retention
20080505 - To Whom Does Your School Minister?
20080428 - Volunteers Equal Contributions - In More Ways Than One
20080421 - Make the Wheels Turn
20080414 - Ad Placement In Unexpected Places
20080407 - Create a Compelling Vision
20080331 - Gratuity
20080324 - Move the Stone
20080317 - Sacrifice
20080310 -
It's Not Even Who Knows You...
20080303 - Demonstrating Catholic Identity
20080225 - The Lesson of the Transfiguration Continued
20080218 - The Lesson of the Transfiguration
20080211 - Still Creating Print Ads?
20080204 - An Abundance Mentality
20080128 - Your Best Advertisement
20080121 - Community
20080114 - Your First Question
20080107 - Your Mission Statement
20071231 - What I've Learned This Year - 2007
20071224 - Get Ready
20071217 - Every Four Years
20071210 - The Experience
20071203 - The Little Back Book of Connections
20071126 - "Teach With Your Strenghts" to Lead With Your Strengths
20071119 - Plan a Year Ahead
20071112 - Parents Talk to Parents - Part 3
20071105 - Publics Relations
20071029 - It's Not Who You Know, But Who Knows You
20071022 - Mailboxes
20071015 - School Service Projects
20071008 - Parents Talk to Parents - Part 2
20071001 - Listen Differently
20070924 - Small Potatoes
20070917 - Make a Wish (List)
20070910 - Out of Office (or "ooo")
20070903 - Be a Movement Builder
20070827 - Scaffolding and Co-operative Marketing
20070820 - Mentor Families
20070813 - Back to School Picnic
20070806 - Allow Donors to Give the Way They Want to Give
20070730 - Bulletins
20070723 - Link - Don't Embed
20070716 - Fill Every Desk
20070709 - You Schmooze, You Lose
20070702 - Advancement? Development? Marketing?
20070625 - Tuition: Cost of Education AND Marketing Tool
20070618 - Marketing Budget
20070611 - Nomenclature
20070604 - Media Partnering: the "New" Media Relations
20070528 - Events - Friendraisers or Fundraisers?
20070521 - You Don't Get It Because You Don't Get It
20070514 -
Marketing IS Education
20070507 -
The Marketing Origin
20070430 - The FACE of Catholic Education
20070423 - How Do You Eat an Elephant?
20070416 - Order of Admissions
20070409 - Parents Talk to Parents & Kids Talk to Kids
20070402 - You're Invited
20070326 - One Good Search...
20070319 - Weekly, Monthly, or Annual Donors...which would you rather have?
20070312 - The "Don't" List
20070305 - Personalization is Key to Communication
20070226 - Creating Electronic Alumni Communities
20070219 - Pre-K Programs
20070212 - Free Samples
20070205 - Weekly School Masses
20070129 - Celebrate Catholic Schools!
20070122 - Word of Mouth Marketing
20070115 - Carry Your Cards With You
20070108 - Things We Knew Are New To Others
20070101 - Where Are You Going?
20061225 - A Sale Is Always Made
20061218 - SERVICE
20061211 - Christmastime is Here
20061204 - One Step At a Time
20061127 - Beware of Kiosks Bearing Gifts
20061120 - PRACTICE
20061113 - "2x2s Are More Effective Than 2x4s"
20061106 - How Do You Know That? The Importance of Tracking
20061030 - Open House With Security Doors - Oxymoronic?
20061023 - Five Steps to a Marketing Mindset
20061016 - Good Things Happen Little By Little...Great Things Happen All at Once
20061009 - Sell the Sizzle - Not the Steak
20061002 - "Super"marketing
20060925 - Meet the Parents
20060918 - School's Open (or, Practice What You Preach)
20060911 - Remember
20060904 - I'm Gonna Sit Right Down and Write My Parents and Teachers a Letter...
20060828 - The Start of a New School Year...and the Start of Your Recruiting Efforts for 2007-2008
20060821 - Branding
20060814 - Start By Looking Inside Yourself
20060807 - Building Bridges With Businesses
20060731 - Postcards Are Cheaper Than First Class Mail (and They Fit in a Printer!)
20060724 - Tell Them What They "Already Know"
20060717 - "And a Child Shall Lead Them"
20060710 - Stop Mid-Summer Melt
20060703 - Hello...Is There Anybody Out There?
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