The Marketing Origin

     As the school year begins to wind down, activities begin to "wind up" - graduations, awards presentations, concerts, and don't forget the field trips!  Acitivies are also in full swing for next year...financial aid consultations, registrations, and budget planning.  With all this activity, it can be difficult to use a "marketing matter" - or, for that matter, even look at one.  Today's offering gives a synopsis of one of SchoolAdvancement's articles about marketing.

     How important is marketing to the success of a school?  After all, isn't "Word of Mouth" the best type of marketing out there?  Indeed, "Word of Mouth" is the best, but remember that there is positive Word of Mouth and negative Word of Mouth - both are successful as marketing goes, since one can do wonders for your school, while the other can close the doors.

     Marketing is part of a process that is at the "start" and at the "heart" of your school's advancement efforts - it is what leads to enrollment, retention, asset management and development (in that order), which leads back to marketing.  It is also the realization that different constituencies which impact your school must be communicated with differently.

     The full article is located in the "Articles" section of the SchoolAdvancement site.  Click here to read the full article.

© Michael V. Ziemski, SchoolAdvancement, 2007

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